Robert Kraft

Robert Kraft has spent more than three decades shaping not only the success of the National Football League, but also the way fans experience it. Since purchasing the New England Patriots in 1994, he has been one of the league’s most influential voices on media strategy, chairing the NFL’s Broadcast and now Media Committees through an era of unprecedented innovation and growth. Under his leadership, the NFL transformed its media business into the gold standard of professional sports, forging landmark partnerships that redefined the value of live sports on television and digital platforms. Throughout his tenure, Kraft has earned the admiration of generations of broadcast leaders, from Rupert Murdoch, Sean McManus, Dick Ebersol and Mark Lazarus to Disney CEO Bob Iger and CBS Sports President and CEO David Berson. Regardless of network or platform, they have viewed him as a trusted collaborator whose rare ability to balance the interests of the league, its media partners and, most importantly, its fans has strengthened every relationship. His leadership has helped make NFL games the most valuable programming in television while ensuring the league remained at the forefront of every major shift in the media landscape.